Search Engine Pay Per Click Versus Organic Who Wins
Search Engine Optimization - Organic - Versus Pay Per Click Who Wins?
Loco For Local Searching
The searching habits of consumers using the internet to find businesses is moving from a national search to a regionally or locally for businesses. This, I believe, can be attributed to the Yellow Pages and their years of conditioning consumers on how to search for businesses on the local level. To demonstrate this search "fiberglass pools San Angelo", which is in Texas, you will see a locally optimized site and a nationally optimized site which both were created and managed by me. When I started this strategy in July 2007 72% of internet searchers would hit on the nationally optimized site but now 67% hit on the regional site.
Currently this strategy is receiving 75% of the internet traffic from regionally optimized websites and is delivering 67% of the leads. By the years end it will see approximately 10 million page views from some 2.5 million visitors. Even during severe economic times for the pool industry it has produced more leads a year than you can imagine since 2008.
Current statistics show that consumer are searching for businesses in a 10 to 20 mile range on the internet. This searching is growing exponentially because in 2009 there were 1 billion local searchs, this year there will be 1.5 billion local searchs, and it is predicted that 2011 will have 2.3 billion and 2012 3.45 billion.
To put this in perspective 80% of searchers consult the internet before making a purchase.
